Supply

The Ply blog where we share thoughts on digital design, musings on UX, and learnings we've gained in our quest to build better.

UX Gon’ Give it to ya: Why UX is Important

by Zoe Hilton

    UX

Our digital fixation is everywhere. We use screens to buy groceries, plan trips, manage our money (and even catch Pokémon)—the list is endless! Screens are such a big part of our lives that we often don’t notice how much we rely on them, and their ability to connect us with the information or products we need almost instantly. We only notice when we have a bad experience, where it becomes impossible to do what we’re trying to do. This is…

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It’s time to invite copywriters to the UX party

by Zoe Hilton

    UX

There’s a saying that goes “just because you can doesn’t mean you should”. In terms of design, most people now know that just because your friend’s brother’s 15-year-old nephew can use Photoshop doesn’t mean you should let the kid loose redesigning your logo. The same rule applies for content. You might be able to write – all those years at school, university and drafting emails surely count for something, right? But that doesn’t necessarily mean you should tackle copywriting projects…

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Eating with your eyes

by Mark Campbell

    Branding, UX

In the realm of user experience design, you’ll occasionally come across a bit of ‘design bashing’, where the aesthetic of how an app or website looks is downplayed as frivolous and unimportant. As the appreciation of usability grows, it’s important to understand how an idea, design and the user experience all work together. While it’s true that a confusing user interface won’t be made any better with a fresh coat of paint, we believe it’s still critically important to get…

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