The Ply blog where we share thoughts on digital design, musings on UX, and learnings we've gained in our quest to build better.

Building for the internet? Think big, bite small. Avoid the feedback void.

by Dave Prince

    App, Strategy, UX

So you’ve got an idea that can change the world and a feature list that’d make your competitor’s weep. Before you go and and sign a mega-contract to build every last thing you can imagine, it’s time to get out the red marker and be ruthless. Two main things to keep in mind here: Have an MVP mindset – try and continually restrict your ideas to the minimum set of features you need to create something useful and testable for…

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